800-951-1756 info@dnapulse.com

Why Facebook advertising? Why not Google?

DNA Pulse Social Media Why Facebook advertising? Why not Google?
Google Adwords vs. Facebook Advertising

Social Media

Why Facebook advertising? Why not Google?

Posted By James Dicks

Why Facebook advertising? Why not Google?

Why Facebook advertising? Why not Google? Great questions, lets look at the difference between the two: Google Adwords as we all pretty much know, the user on a browser will search for something, then they see your advertising, click on it, and buy your product or service. We have been accustomed to this for many years now, and until recently we really didn’t have any significant competitor until Facebook.

Lets look at a couple of problems with Adwords:

Limited set of related keywords, which means many competitors are bidding for that limited set of keywords. Your google ads start to become expensive and the conversions are off the chart. Example of this is when I first started in my industry 15 years ago, the key words where literally .05 and now are more like $75.00. Hows that for crazy expensive and appreciation for a key word. At one point my name was to expensive as a key word for me to even use it.

You can only fulfill an already existing demand, which is often very limited — many times, target users won’t actively search on Google for a solution.

Why Facebook advertising? Why not Google?

Let’s look at the difference between advertising on Facebook vs Google. On Facebook we are not worrying about what the customer is searching for. We want to know who our customer is and with the adverting tools that is something we cannot only do but target. This means you’re targeting real people with real interests, hobbies, and jobs – not keywords.

To further expand on Facebook, what I like about Facebook is the demographic and geo focus I can use to create for my ads. Facebook has a deep pool of demographic information on each user, I am able to focus on specific geo areas, interests, age groups, marital status, gender education, etc. I narrow a broad spectrum of users to a very narrow focus to target too. Let DNA Pulse manage your next Facebook ad campaign.

Facebook advertising vs Google


Tagged , , , , , ,

28 thoughts on “Why Facebook advertising? Why not Google?

  1. Very nice post. I just stumbled upon your weblog and wished to say that I have truly enjoyed browsing your blog posts.
    In any case I will be subscribing to your feed and I hope you write again soon!

    1. Great thank you so much for the thought and kind words. We love what we do here, and I am working on the next post for you. Enjoy your day!

  2. Great goods from you, man. I’ve be aware your stuff previous to and you are just too excellent.
    I really like what you’ve received right here, certainly like what
    you are saying and the best way in which you assert it. You’re making it enjoyable and you continue to take care of to stay it wise.
    I can’t wait to read much more from you. This
    is really a terrific web site.

  3. Greate article. Keep writing such kind of info on your site.
    Im really impressed by your site.
    Hey there, You’ve performed an incredible job.
    I’ll definitely digg it and personally recommend to my friends.
    I am sure they’ll be benefited from this website.

  4. My spouse and I stumbled right here different page and thought I might check things out.
    I enjoy a few things i see so i am just following
    you. Enjoy exceeding your internet page again.

  5. I am not any longer positive the location you’re getting your information, but good topic.
    I needs to spend some time learning more or working out more.
    Thanks for excellent info I had been looking for this information for my mission.

  6. It’s a pity you don’t have a donate button! I’d certainly donate for this fantastic blog!
    I suppose right now i’ll be happy with bookmarking
    and adding your Feed to my Google account. I look forward to fresh updates and will share this blog with my Facebook group.
    Talk soon!

  7. I’m really experiencing the design and layout
    of your blog. It’s a very easy around the eyes
    which makes it much more pleasant for me personally ahead here and visit
    more frequently. Do you hire out a developer to create your theme?

    Excellent work!

  8. Hey there! This post couldn’t be written any better!
    Reading this post reminds me of my old room mate!
    He always kept chatting about this. I will forward
    this article to him. Pretty sure he will have a good
    read. Many thanks for sharing!

  9. Good day! Would you mind if I share your blog with my facebook group?
    There’s a lot of people that I think would really
    enjoy your content. Please let me know. Thank you

  10. Hi! I was able to have sworn I’ve gone to this site before but after browsing through
    a number of the post I realized it’s unfamiliar with me. Anyways,
    I’m definitely glad I stumbled upon it and I’ll
    be book-marking and checking back frequently!

  11. I was recommended this blog by way of my cousin. I am just
    not sure whether this submit is written by means of him as nobody else understand such special approximately my
    problem. You will be wonderful! Thanks a lot!

  12. Its like you read my mind! You seem to know so much about this, like
    you wrote the book in it or something. I think that you can do with some pics to drive the message home a bit, but instead of that,
    this is fantastic blog. A fantastic read. I’ll definitely
    be back.

  13. Thanks for any other great article. Where else may anybody get
    that kind of information in such an ideal manner of writing?

    I have a presentation subsequent week, and I’m on the look for such info.

  14. Its like you read my mind! You seem to know so much about
    this, like you wrote the book in it or something. I think that you
    could do with some pics to drive the message home a bit, but
    other than that, this is magnificent blog.
    A fantastic read. I’ll definitely be back.

  15. My brother recommended I may like this blog. He used to be totally right.
    This submit actually made my day. You cann’t believe simply how so much time
    I had spent for this information! Thank you!

Leave a Reply

Your email address will not be published. Required fields are marked *

Work With Us Now

We've worked with: