Why mobile video ? Video gives us motion, which catches our attention—the video brings a message to life.
Mobile video advertising spend has grown massively in 2015. Spend in 2015 has tripled in size from an enormous $1.5B in 2014 which was more than doubled from 2013 ($720M). Mobile video advertising is predicted to reach $6B by 2018. Video is engaging, and for that reason growth is insured, all you have to do is look at Facebook’s quarterly financial reports.
98% of 18- to 34-year-olds are using smartphones to watch video content.—No other device comes close among smartphone-owning millennials.
More than 80 percent of Facebook users check their account more than five times a day, over 800 million users log onto Facebook with their mobile devices. Facebook’s video standards also feature an interesting technological throw-back. Facebook sound is off by default. Essentially we’ve gone back to the silent film era. This standard seems to uphold the assertion that respect is key, there’s nothing more annoying than an ad blasting sound you can’t figure out how to mute.
There are two ways that online video will create new opportunities on mobile for brand marketing. First, will be multi-screen, for mobile. The next, create in-the-moment experiences with mobile. 50% of global viewership on YouTube comes from mobile devices. Which presents an opportunity for brand marketers.
As a mobile video advertiser you want to get your marketing message embedded in an influencers’ content—say on their Vine feed, or through their Snapchat account—this is a powerful way of reaching their followers. Focus on adapting video advertising to what works with how people engage. Those first few seconds is what counts. Mobile video offers the potential to reach people in the way they want to be reached, and we need to make sure we are doing just that.
The growing popularity of online marketing is not relegated to just brand marketing, look for more than a 20 percent increase in all political advertising dollars being spent on the internet; that’s up from single digits just eight years ago. We will see more mobile video advertising than ever before. That is unlike any cross marketing that political advertising has seen prior including the previous administrations use of social media. Today we have mobile video marketing and smartphone viewers don’t just watch ads; they’re also sharing them.
Mobile advertising spend will increase significantly as advertisers come around to how effective a channel it is. New video formats are being introduced to nearly all social media channels. Mobile video is getting ready to skyrocket.
Smartphones are everywhere — and so is mobile video marketing. Take advantage of this new media to reach out to people and ensure your video content is mobile friendly. Let DNA Pulse to work for you and create your next mobile video marketing campaign. If you love this you will love whats next..
Location-based advertising, thats right already here and we will talk about how you can participate in that as well.