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DNA Pulse Display


Posted By James Dicks

Display Advertising

Bringing Your Audience Closer To Your Brand

Online display and video advertising play important roles within your digital media marketing portfolio. Our experienced team leverages these formats to bring your target audience closer to your brand in an engaging and measurable way. By applying a number of methodologies, we are constantly tweaking to find the right mix of cost-per-acquisition, cost-per-thousand, cost-per-whatever to move the needle on your key performance indicators.

Search Engine Marketing encompasses search engine optimization (SEO) and pay-per-click (PPC) advertising. Our experience and in-depth knowledge of the landscape enables us to create compelling, high performing, ROI-delivering campaigns to a diverse range of clients. Search marketing tools evolve quickly, and our team of search marketing experts prioritizes staying up to date with the latest trends and tools. Search marketing is effective and important for both mobile and desktop traffic, and improves results across all the browsers your target market uses to access the internet: Chrome, Internet Explorer, Firefox, Bing or Safari.

Online display advertising has the power to educate consumers and build trust for your brand. It can be used at every stage of the marketing funnel and is effective on both desktop and mobile platforms. In order to stand out and be effective, display advertising requires strong creative development. At DNA Pulse our creative team understands the intricacies of designing for the digital space. Online display advertising also offers a great opportunity to split test for optimization. Examples of things we test in online display ads are ad copy, design elements, calls to action, promotions, and price points.

Targeting options for display advertising evolve rapidly. We commonly engage in topic targeting, interest categories, placement targeting, contextual targeting, demographic targeting, and site category exclusions. Our digital strategy experts use these targeting options and more to find the best places for your display ads to reach your target market.

“Programmatic” is a buzzword you may hear being thrown around the land of online advertising. Simply put, programmatic display advertising implies using data and automation to optimize a digital ad buy. We understand the nuances of a programmatic approach, and how to use data and automation to our client’s advantage.

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